Getting potential clients to become brand ambassadors means allowing for full membership in an online community, but what is meant by full membership of community?
Consumers are interested in following stories. In this case, your business’s journey.
But what does this have to do with offering full membership in a community?
What Is Meant By Full Membership Of A Community?
A person who has “full membership” in a community gets unrestricted access to that community.
In an offline world, that would mean talking to anyone in that community, reading all the materials available, and having physical access to all areas. In an online world, a full member would get much the same, but virtually.
This kind of access is generally not given to all community members. Also, this unrestricted access gives them a full picture of your company’s story.
So, full membership is achieved by offering specific people access to exclusive content and resources. It’s important to inform these members that the content and resources they can access are just for them.
So, what are the benefits of offering full membership in online communities?
When entrepreneurs allow targeted people this level of access, it can lead to unlocking new opportunities with important industry players. But there is so much more.
What Are The Benefits Of Full Membership In Online Communities?
Clients or industry players who receive access to full membership in a community will feel special, unique, valued, and fully informed. These are all emotional investments that any brand would want to be associated with their company.
Another element that will differentiate their status from other members is giving them a badge for their profile picture to indicate they are special. Giving them access to exclusive areas will also add value.
One good example is an exclusive online room where they have unrestricted access to other VIPs. In turn, this allows your members to build new connections and expand their networks.
So, now that we’ve isolated the benefits of allowing full membership to your community. Let’s talk more about the benefits for your business.
Why Build An Online Community With Full Membership For Your Business?
There are also benefits for you. Creating these relationships will widen your pool of bankable connections, and when the time comes, you can call on the same by reaching out to them.
Another benefit of offering a full membership in your online community is that potential clients and industry peers will become advocates for your company.
Converting anyone into a brand advocate usually takes time and heavy investment in advertising and educating. But you can speed up the process by allowing these individuals full membership in your online communities.
These individuals will spread your company’s core values via word of mouth, which is arguably the best method of recruiting new clients. The best new client is one that is informed and has been sold on your service or product.
In the end, offering a select group of people this kind of access is beneficial to you as well as to them.
Read next: What is One Danger of an Online Community?