“What does a membership website look like?”
Just recently, building a membership website has become quite the norm for businesses and organizations looking to provide exclusive content, build communities, and generate recurring revenue. So now let’s get to that lingering question…
What Does a Membership Website Look Like?
Visually, a membership website can vary greatly depending on the nature of the organization and its target audience. However, there are a few key elements that are commonly found in most membership websites:
A Public Page that Includes Articles or Podcasts
When it comes to membership websites, a key component is a public page that showcases valuable content such as articles or podcasts.
This is the first point of contact for potential members, where they can get a taste of the quality and expertise that awaits them inside the membership area.
The public page acts as a teaser, offering a glimpse into the valuable resources and knowledge that members gain access to upon signing up.
This content serves as a valuable resource for visitors, giving them a taste of what they can expect once they become members.
Additionally, it helps build trust and encourages potential members to take the next step: opting in for more exclusive content.
Email Opt-In Forms to Collect Warm Leads
One of the main goals of a membership website is to build a community of engaged members.
To achieve this, it’s essential to collect warm leads through email opt-in forms.
These forms allow website owners to capture the contact information of potential members, enabling them to nurture and build relationships with their audience.
These can be placed on the public page, alongside articles or podcasts, or even within the membership area itself.
The collected email addresses, your “list,” can then be used to send targeted newsletters, exclusive content, and promotional offers to encourage potential members to take the leap and become paying members.
Sales Pages to Give People the Chance to Sign Up
Membership websites rely on generating revenue through paid subscriptions.
To entice visitors to become paying members, sales pages play a crucial role. These dedicated pages provide detailed information about the benefits, features, and value that membership brings.
Sales pages are carefully crafted to highlight the unique offerings of the membership website. They often include persuasive copy, testimonials, and visual elements to convince potential members of the value they will receive. They provide a clear call-to-action, encouraging visitors to sign up and become part of the exclusive community.
A Membership Area Where You Deliver Your Content
The heart of a membership website lies in its membership area.
This is where all the exclusive content, resources, and community interaction take place. The membership area is typically password-protected, ensuring that only paying members have access to the premium content.
Within the membership area, website owners can deliver various types of content, including video courses, downloadable resources, live webinars, and interactive forums. The content is organized in a user-friendly manner, allowing members to easily navigate and find what they need.
Additionally, the membership area often includes features like progress tracking, member profiles, and discussion boards to enhance the overall user experience.
At its core, a membership website is a password-protected online platform that provides access to exclusive content, resources, and benefits to its members. It serves as a hub where members can engage with each other, access premium content, and receive special privileges.
We’ve laid out the essentials that you need to get a membership website working, but the aesthetics is all up to you.
Read next: What Is A Membership Strategy?