Software membership platforms are on the rise. And so are Customer Relationship Management platforms (CRMs). So, if you’re looking for tools to manage your membership platform you’re sure to have come across WildApricot. But is WildApricot a CRM?

Let’s take a closer look.

Is WildApricot a CRM?

Yes, WildApricot is indeed a Customer Relationship Management (CRM) platform, but it’s more than just a CRM. It’s a cloud-based, non-profit solution designed specifically for small to medium-sized organizations, particularly non-profits, associations, clubs, and small businesses.

WildApricot provides a set of tools to help organizations manage various aspects of their operations. From membership management to event planning and online payments, it claims to do it all. 

Here’s a breakdown of some of WildApricot’s key features and functionalities:

  • Membership Management: One of WildApricot’s core features is its membership management capabilities. It allows organizations to easily manage their member databases, track membership status, process renewals, and communicate with members.
  • Event Management: WildApricot helps organizations plan, promote, and manage their events efficiently. Users can create event registration forms, manage attendees, send event reminders, and even collect payments online.
  • Website Builder: The WildApricot platform offers a built-in website builder that allows organizations to create professional-looking websites without any coding knowledge. Users can choose from a variety of customizable templates and easily add content, including membership directories, event calendars, and donation forms.
  • Email Marketing: With WildApricot, organizations can create and send targeted email campaigns to their members and contacts. The platform provides tools and templates for designing emails, targeting different contacts, and tracking your email campaign’s performance.
  • Online Payments: WildApricot facilitates online payments for membership dues, event registrations, donations, purchases, and other transactions. It integrates with popular payment gateways, allowing organizations to accept payments from members and supporters securely.
  • Reporting and Analytics: The WildApricot platform also offers reporting and analytics tools to help organizations track key metrics and gain insights into their operations. Users can generate reports on membership growth, event attendance, financial transactions, and more.
  • Mobile App: WildApricot provides a mobile app that allows users to access key features and functionality on the go. Members can renew their memberships, register for events, and access member directories from their smartphone or tablet.
  • Integration Capabilities: While WildApricot offers a comprehensive set of features out of the box, it also integrates with a variety of third-party tools and services such as Calendar or WordPress. It also includes integrations with popular email marketing platforms, accounting software, and other web-based tools.
  • Online Support: The WildApricot support team and community of experts are always on hand and ready to guide you and share their knowledge. From start-up to ongoing support WildApricot encourages you to reach out.

Overall, WildApricot serves as a centralized platform for organizations to manage their relationships with members, donors, volunteers, and other stakeholders. 

By providing tools for membership management, event planning, online payments, and more, WildApricot helps small to medium organizations streamline their operations, improve communication, and grow their communities. 

Whether you’re running a non-profit association, club, or small business, WildApricot offers a versatile solution that you can tailor to your needs.

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